What Are Iowa Women Saying About Money?
We surveyed and interviewed Iowa women to learn their financial challenges and concerns.
There’s no one-size-fits-all when it comes to clothes — or to women and money. Each of us is unique in our financial education, experiences and expertise. There are many common threads we share as Iowa women, though. Our research shows what Iowa women wonder about, lose sleep over, are confident with and want to better understand when it comes to money.
It’s eye-opening to see similarities and differences in our financial education needs and wants. It turns out that the SmartHER Money program and events directly address virtually all of our biggest issues. Convenient, right?