What Are Iowa Women Saying About Money?

We surveyed and interviewed Iowa women to learn their financial challenges and concerns.

There’s no one-size-fits-all when it comes to clothes — or to women and money. Each of us is unique in our financial education, experiences and expertise. There are many common threads we share as Iowa women, though. Our research shows what Iowa women wonder about, lose sleep over, are confident with and want to better understand when it comes to money.

It’s eye-opening to see similarities and differences in our financial education needs and wants. It turns out that the SmartHER Money program and events directly address virtually all of our biggest issues. Convenient, right?

SmartHER Money Survey Results

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What is your age?

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What is your approximate total household income?

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How involved are you in making financial decisions for your household, including budgeting, saving, insurance, investments and retirement planning?

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Do you have the desire to be more involved in making financial decisions for your household?

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Thinking about your finances today, do you feel your household is:

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How would you rate your level of knowledge regarding personal finance, such as budgeting, spending and saving?

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How confident are you in your ability to wisely do the following:

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Where do you save or invest your money? Select all that apply.

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Which of the following areas of personal finance cause the most stress or anxiety for your household? Select all that apply.

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How would you rate your level of knowledge regarding retirement planning?

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How confident are you that you’re making wise financial decisions when planning for retirement?

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On average, what percentage of your household’s income do you save every year for retirement?

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How confident are you that you’re saving enough for retirement?

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Please select the three largest sources of income you expect to have in your retirement.

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When do you expect to retire?

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Which of the following areas of retirement planning cause the most stress or anxiety for your household? Select all that apply.

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How would you rate your level of knowledge regarding managing your risk and securing your financial future with insurance?

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How would you rate your level of knowledge regarding investments?

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Which of the following types of insurance policies do you have? Select all that apply.

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Which of the following areas of investment cause the most stress or anxiety for your household? Select all that apply.

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Which of the following areas of insurance cause the most stress or anxiety for your household? Select all that apply.

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What financial topics do you want to learn more about? Select all that apply.

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Which of the following best describes your current relationship status?

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Which of the following categories best describes your employment status?