Financial Information for Women

Just the facts … and a bit of fun, too.

When it comes to financial education for women, we’ve found the best advice comes from — wait for it — other women. That’s why we’re here: to share the latest and greatest financial information for women, by women. Along the way, we’re mixing in deep insights into the psychology of money, some seriously practical tips, tactics and techniques for SmartHER planning, saving and retirement, learning modules to get you up to speed fast, and a bit of lighthearted motivation to get started and keep going.

Why a site focused on financial information for women? Plainly stated, money stuff is different for women. We tend to earn less, learn less about financial matters from our parents, and deal with less support from the financial community than men. We deal with kids and parents and spouses and often put ourselves at the end of the must-do list. Further, we’re bombarded with unhelpful advertising and cultural mores that are both misleading and unfair.

Enough of that! Take some time for your financial self. Attend one of our live events, read up on budgeting, investing, retirement and more, and in general enjoy this opportunity to get SmartHER about money.

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How SmartHER Money’s Financial Resources for Women Can Help You 

How long will my money last? What do I do in a financial emergency? What are the best investments if I don’t have a lot of money? Is it too early or too late for me to start saving for retirement?

SmartHER Money can help you with these questions and so many more. No matter your financial status, age or stage in life, the importance of money management for women can’t be overlooked. 

Learn more about:

  • Budgeting
  • Retirement savings
  • Investments
  • Earning power
  • Financial planning

… and so much more

Get started with a brief overview of SmartHER Money with Sonya Sellmeyer, consumer advocacy officer for Iowa Department of Insurance and Financial Services.

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Where Do I Start?

Online Financial Assessment

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SmartHER Money is designed to help you learn and grow no matter what your financial status. From women who are just beginning to take control of their financial lives to those who want to fine-tune their knowledge, there’s great information and support for all ages, stages and income and experience levels.

All SmartHER Money programming, events, resources, and support are free. You will never be asked to pay for anything OR to buy anything. It is not paid for by tax dollars. Funding for SmartHER Money comes from fines levied by the Iowa Department of Insurance and Financial Services on bad actors who commit fraud, as well as dollars from a portion of licensing fees paid by securities agents that are designated for investor education.

In addition to regulating insurance and other securities transactions in Iowa, the IID has a strong consumer advocacy component. Providing free, unbiased and factual information on finances for women to increase their financial literacy helps not only individual women, but also the overall economic well-being of the state of Iowa.

SmartHER Money recognizes the unique challenges women face regarding money. Its purpose is to fill gaps in women’s financial education and empower women to seek financial independence. That said, many men can also benefit from SmartHER Money tools, resources and advice.

SmartHER Money helps women earn more, plan better, save more, and prepare for retirement. From advice about ways to increase your income to ideas for better budgeting, spending and saving, you’ll get solid information — plus a bit of inspiration and motivation to empower you to seek financial well-being.

Financial Well-being Leads to Personal Well-being

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